Monty Python and the Holy … Gatorade?

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Since I have TiVo, a commercial has to really catch my attention at 3x fast-forward in order for me to stop, rewind, and watch it. That’s exactly what Gatorade’s latest ad campaign, “The Quest for G,” did.

The film is a hilarious cinematic re-creation of “Monty Python and the Holy Grail” starring sports stars such as Kevin Garnett, Derek Jeter, and Jimmy Johnson as the trotting, questing knights seeking the grail, er, G. It even has the Gilliam-esque cutscenes and the same music (but no coconuts).

Even though it’s a commercial, it’s a must-watch for any Python fan. I’ve got to wonder if any of these athletes have ever seen the original movie. How do you pitch this concept to someone who doesn’t know what a shrubbery is? 😉

“It’s just a poodle.” 😀

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